For many families, summer is a time for outdoor activities, weekend trips and vacation planning. For others, it’s a stressful period filled with uncertainty—like where their next meal will come from. Fighting for those experiencing summer hunger, United Way participates in Kellogg’s Breakfast for Better Days, a program committed to serving breakfast to children and families in need.
As part of its hunger-fighting work, Kellogg Company Fund has granted United Way funding to support summer hunger programs like United Way of King County’s Summer Food Invasion and United Way of Metropolitan Dallas’ North Texas Summer & Supper Council. These and other local United Ways organized 1,381 volunteers to serve more than 100,000 meals to over 60,000 children last summer.
Taking their support one step further, Kellogg employees volunteered with nine local United Ways to plant and revamp community gardens that provide healthy options in food deserts across the country. Through United Against Food Deserts and the efforts of 366 volunteers, nearly 3,000 individuals and families had increased access to 1,500 pounds of fresh produce. As noted by a resident in Zanesville, OH, “The work done by United Way and Kellogg provides even more incentive for families to come to the park and get involved in the community garden project.”
Since 2013, Kellogg’s has provided more than 2 billion servings of food through Breakfast for Better Days™, with a goal to create 3 billion “Better Days” for people by the end of 2025. Kellogg’s hunger-relief efforts include food donations, the expansion of feeding and nutrition education programs to reach children, improving livelihoods and increasing yields for farmers and their families, committing its workforce to volunteer days and engaging millions of others in food-security efforts.
We’ve been United for Better Days for more than 90 years, innovating to fight hunger, whether it’s providing Breakfast in the Classroom in Battle Creek, Guatemala, and India, or helping to feed seniors and kids in Russia. In 2018 alone, we created over 56 million Better Days worldwide and we’re just getting started.